LensCrafters Opens Palo Alto Flagship Store

LensCrafters has opened the company’s next flagship store in Palo Alto, CA.
The new elevated flagship will encompass the latest advanced digital technology and state-of-the-art design blending colorful and eye-catching finishes to create a dynamic customer journey. From quality eye exams to shopping for the perfect frame, the new location will showcase an expanded selection of designer eyewear styles.
The store will feature a dedicated footprint and display for Ray-Ban Stories, the first-generation of smart glasses launched in partnership with Meta. The smart glasses will be showcased in a unique setting where customers can experience how Ray-Ban Stories can capture, share, and listen at a moment’s notice. Customers will also be able to digitally explore the wide variety of Essilor Luxottica collections and brands, customize Ray-Ban and Oakley frames, and virtually try-on any frame thanks to the Virtual Mirror technology through LensCrafters’ Smart Shopper interactive in store tool.
The Palo Alto location will be equipped with high-resolution digital screens and led-walls. A particular focus will be given to prescription lenses through interactive applications installed both on iPads and touch screens.