In conjunction with the 150th anniversary of the iconic Levi’s 501 jean, the Levi’s brand is featuring a suite of products – a Plant-Based 501, a hemp-cotton blend Selvedge 501 and a Circular 501 – that show how new thinking and technologies can be applied to an age-old classic, pointing the way to the future.
The Plant-Based 501 jean is made of at least 97% plant-based materials, with all certified organic cotton, natural dyestuff, a plant-based patch and ink made from wood waste. They’re also an indication of what the industry could look like in the years ahead, given the push to minimize synthetic materials derived from fossil fuels and the need to make more garments with renewable inputs.
Levi’s Announces Sustainable Innovation
