Hudson’s Bay and Levi’s have opened a Levi’s premium Shop-in-Shop that offers a pinnacle experience celebrating the brand’s heritage, sustainability and modern design aesthetic at Hudson’s Bay in Vancouver. The shop is more than just a destination to find the brand’s everyday icons such as 501 jeans and Trucker jackets, it is a 6,600 sq. ft. immersive experience that offers styling, product tailoring and customization, tech-enabled fitting rooms and a larger assortment of the brand’s favorite products.
“With consumer behavior shifting in the ever-changing retail landscape, Levi’s continues to prioritize how we deliver our iconic products and impactful brand experience,” said Nicolas Versloot, Managing Director for Levi’s Canada. “Our goal was to provide a premium one stop shop in a coveted, high-traffic area, perfect for engaging with Levi’s fans who want to connect with the brand, and who are searching for a retail experience as well as their dream pair of Levi’s.”
Laura Janney, Chief Merchant, The Bay, said, “This shop represents Levi’s continued innovation, quality and latest fashion in an environment that inspires shoppers as they discover and connect with an iconic brand.”
Levi’s has reimagined and digitized its fitting rooms for a seamless and effortless experience interacting with stylists on the floor to ask for an alternative style or fit, request heels or a belt to help visualize how the look will wear after purchase and to offer additional inspiration on pieces that help complete the wearers’ look – all at the touch of a button.
At the heart of the experience is the Levi’s Tailor Shop, where customers can work with a skilled Levi’s Tailor to make sure the jeans fit exactly the way they want them to. From coloured shank buttons and rivets to patches, to pocket linings, to chain stitching and embroidery, the Levi’s Tailor Shop offers a full range of customization options.
Levi’s Unveils Shop-In-Shop Experience At Hudson’s Bay
