Lids has launched Lids University (Lids U), a new retail concept dedicated to collegiate sports product and apparel. Created as a space for fans to purchase products from their favorite schools, Lids U stores will open in key college markets and serve each local community they’re within.
Lids U was developed in response to loyal Lids consumers seeking more NCAA product from the retailer. The new concept will feature a significant assortment of NCAA product with a curated selection of headwear, apparel and accessories from local, regional and national university and collegiate teams. Lids U stores will be opening in shopping malls and outlets in various states across the US, with each store offering products unique to the market that it serves.
Within each location, Lids will bring its trademark sense of athletic style, offering a variety of collegiate team products for fans and alumni alike including men, women and children.
Lids Introduces Lids University
