Lightbox, (www.lightboxooh.com), a leading digital out-of-home video network, has launched an AR product to transform screens into an immersive augmented reality (AR) platform.
The product brings brand messaging in physical environments to life on digital devices to expand storytelling, enhance discovery, and drive overall engagement – all from a simple scan. The AR experiences will be created and executed by the company’s full service creative lab, Lightbox Studios, in partnership with Zappar, a leading augmented reality platform.
“Consumers have accepted QR codes as the default frictionless digital interface with the physical world,” said Greg Glenday, CEO of Lightbox. “We’re excited to be the first network to fully embrace AR’s potential to truly transform consumers’ relationship with Digital Out of Home media.”
Caspar Thykier, CEO, Zappar, said, “We’re entering a stage of transformation where AR can be applied to physical environments at scale creating a totally new media inventory with engaging experiences built for the mobile occasion.
Lightbox Launches Augmented Reality For DOOH In Partnership With Zappar
