Lightbox, (www.lightboxooh.com), has expanded its retail media network to include grocery stores nationwide. This new Digital Video Grocery Network joins Lightbox’s national mall assets to further extend its video reach in point-of-sale venues.
The expansion adds 2,800 supermarkets across the country and 3,000 screens to Lightbox’s retail footprint. Over 100 grocery brands such as Albertsons and Giant Eagle have 30″ screens located on Redbox kiosks primarily at entrance, while a NYC-centric network – in partnership with Velocity MSC – includes D’Agostino and Gristedes with 31″ screens at checkout. The prominent digital video placements are strategically positioned to help advertisers connect with shoppers throughout their retail visit.
“This network significantly increases our screen count and delivers a very distinct audience across some of the biggest grocers in the U.S.,” said Greg Glenday, CEO, Lightbox. “These are high-frequency destinations, and the screens provide an invaluable connection point for advertisers to reach audiences in brand-safe environments.”
Lightbox Launches Video Grocery Network
