Lab-grown diamond brand Lightbox has revealed its new retail concept shop at HOUSE OF SHOWFIELDS in Williamsburg, Brooklyn. Lightbox occupies a 250 sq. ft. dedicated space on the first floor of the Brooklyn outpost. Showcasing its high-quality lab-grown diamonds and jewelry in a playfully immersive environment, the space was designed to take guests on an enticing and educational journey into the world of Lightbox.
“Engaging with consumers one-on-one is a great way for a digitally native brand like ours to build and deepen connections,” said Antoine Borde, CEO of Lightbox.
Focusing on the customer experience, the shop is outfitted with mirrors, prismatic crystals and hidden lighting elements that reflect the sparkle and brilliance of Lightbox’s high-quality lab-grown stones.
Featuring gallery-style product displays in arched wall nooks and a shoppable center table, guests can see, touch and try on the brand’s sparkly offerings.
Lightbox Unveils Retail Experience At Showfields In Williamsburg
