Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, has launched a bold new brand identity and multichannel marketing campaign titled, UnDOMESTICATE.
The campaign, developed in partnership with creative agency Hudson Rouge, welcomes viewers to the Center for Human Un-Domestication, a retreat that helps individuals unleash their inner wolf and live their life unapologetically.
“The UnDOMESTICATE campaign is about tapping into our truest selves, fearlessly breaking away from the constraints of domesticated life,” said Joanna Darst, V.P. Consumer & Digital Marketing, Lobos 1707 Tequila & Mezcal.
Lobos 1707 Tequila Unveils Refreshed Brand Identity
