L’OCCITANE en Provence has unveiled its latest store innovation through a revitalized Manhattan boutique. Situated in the heart of the Upper West Side, this historical storefront has been redesigned in the spirit of the brand’s birthplace: Provence.
The 891 sq. ft. boutique is settled within the Central Park West Historic District and was designed to bring the essence of the brand to the New York City Neighborhood. Through natural materials, historic construction, and iconic skincare products, the brand engages with its guests through their senses.
Upon entering the store, rich storytelling envelopes each guest through a luxurious palette of authentic Provençal materials and a series of archways indicative of the ever-present arches found throughout
Towards the back of the boutique, the traditional cashier counter has been removed. In its stead, frictionless guest interactions can occur anywhere in the boutique thanks to a mobile POS system.
L’OCCITANE en Provence Opens First-Of-Its-Kind Boutique In NYC
