Logitech needed a live demo display to showcase the sound quality of the the Logitech Ultimate Ears speaker. A live demo permanent display was created in the center of the economical, corrugated pallet. This design also had to allow for the permanent demo to be placed on the shelf after the pallet promotion was complete. The pallet uses double wall corrugated understructures and litho-mounted graphics to be both durable during shipping as well as on the retail floor. The display is shipped fully assembled with no set-up needed, except to plug in the demo unit. Created by Great Northern Instore, 421 Palmer St., Chippewa Falls, WI 54729; www.greatnorthern.com.