L’Oréal Paris has announced the launch of its award-winning new hair color device, Colorsonic at Target. Colorsonic is a first-of-its-kind at-home hair color device, designed for all hair types, lengths, and textures, it makes hair coloring easier by automatically mixing dye and developer in a perfect 1:1 ratio with the press of the button.
In line with the Target motto to ‘Expect More, Pay Less’, Target guests will now have access to modern, salon-inspired hair color at a fraction of the time it takes them to currently apply at-home color. The in-store experience will also shake up the hair color aisle with a new and disruptive shelf structure that L’Oréal Paris developed hand-in-hand with the Target store merchandising team. Consumers will be driven to Pick, Pop, Press: they’ll pick a device from shelf, pop in their shade selection from one of 20 brilliant shades, and run home to press for color.
L’Oréal Displays Colorsonic At Target
