Love’s Travel Stops has opened its first Jamba by Blendid autonomous robotic kiosk in Williams, CA, adding a refreshing option for motorists on the go. “We hope customers visiting the Williams, CA location enjoy this fun new way to quickly access refreshing, delicious smoothies on the go,” said Joe Cotton, V.P., Food Services for Love’s.
Love’s guests will have the opportunity to meet the new persona behind Jamba by Blendid’s unique kiosks. “We noticed that our guests were really interested in the robots, and created personas for them, as they watched them make smoothies and, yes, even dance,” said Danielle Fisher, V.P., Marketing for Jamba. It was that observation that led to engaging with Gestalt Brand Lab, which created the robot’s persona and built a distinct visual identity for the Jamba by Blendid kiosks. The robot is a friendly and funny personality and a mix master of smoothies.
The self-operating kiosk will be open 24/7 for motorists, allowing them to customize their smoothie orders by adjusting ingredient quantities or adding boosts directly through the Blendid app. They can easily order on-site or schedule a preferred pick-up time in advance.
Love’s Opens Jamba by Blendid Robotic Smoothie Kiosk
