Lucid Group has opened its first Studio location in the state of Texas. This Studio opening marks 29 Lucid Studio and service center locations open in North America and 32 globally.
Lucid Studios allow customers to experience the brand and in locations that underscore the company’s unique design aesthetic. In addition, Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.