Lucky Charms is extending its magic beyond the cereal bowl with the launch of the brand’s first augmented reality game, “Journey to the Magic Gems.”
Supported in partnership with Niantic, the creators of Pokémon GO, the Journey to the Magic Gems mobile web-based AR game celebrates the nationwide return of the limited-edition Lucky Charms Magic Gems cereal.
“This new experience invites families to get outside and explore Lucky’s world by unlocking the power of his charms to find the newly coveted magic gem,” said Mindy Murray, Sr. Marketing Communications Manager at General Mills.
To play, families can use the QR code on the Lucky Charms Magic Gems cereal box to launch the web-based AR game experience, which was developed using Niantic’s 8th Wall platform. From there, families are encouraged to head to their nearest park to play the game and join Lucky on his magical adventure.
Lucky Charms AR Game Brings Lucky’s Charms To Life For Families
