Macy’s announced that, as part of its Polaris strategy, it will open four new off-mall, small-format stores this fall. The locations will include Market by Macy’s, a smaller store that offers customers a curated assortment of the latest fashion trends, as well as the first-ever dual Market by Macy’s and Macy’s Backstage off-price location.
“At Macy’s, we thrive on retail being a dynamic business requiring continuous analysis, reinvention and innovation. As customer preferences and buying behaviors change, we continue to evolve to deliver the experience our customers expect,” said Marc Mastronardi, Chief Stores Officer at Macy’s. “As exciting brand extensions, Market by Macy’s and Macy’s Backstage each offer unique shopping experiences – one celebrates discovery and convenience, while the other appeals to the customer who loves the thrill of the hunt for a great value.”
Macy’s off-mall expansion demonstrates its commitment to innovate the retail industry.
Macy’s Accelerates Its Off-Mall, Small-Format Strategy
