Macy’s To Bring Toys”R”Us To Every Macy’s Store For Holiday Season

Macy’s has expanded its partnership with WHP Global to bring the Toys”R”Us brand to every Macy’s store in America this holiday season.
The in-store shops will range from 1,000 sq. feet and span up to 10,000 sq. feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. The footprint of stores may flex up an additional 500 to 3,000 sq. feet during the holiday season to offer an even wider assortment of products.
The Toys”R”Us brand will come to life in-store with playful colored fixtures as well as hands-on demonstration tables for customers to interact with various toy assortments. The Toys”R”Us shops will also feature a life-size “Geoffrey on a Bench” photo opportunity for families.
“Macy’s cannot wait to bring the Toys”R”Us experience to life in our stores,” said Nata Dvir, Macy’s Chief Merchandising Officer. “We hope Toys”R”Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together.”