Hormel Black Label Bacon is introducing the category’s first-ever co-branded bacon in partnership with Cinnamon Toast Crunch cereal. The limited-edition product delivers a crisp, sugary crust with a balance of cinnamon, sugar, salt and savory bacon taste. CINNADUST™ seasoning blend is hand-rubbed onto thick-cut bacon and held overnight for optimal flavor.
Two brands with a passionate fanbase, this collaboration is meant for snacking, pairing and enjoying during any hour of the day.
“Sweet and savory is such a classic combination, and blasting Black Label bacon with our CINNADUST™ seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways,” said Brandon Tyrrell, Sr. Marketing Manager, Cinnamon Toast Crunch cereal.
“It doesn’t get more iconic than Hormel Black Label and Cinnamon Toast Crunch cereal, so we went big with our first-ever co-branded bacon product,” said Aly Sill, Sr. Brand Manager for Hormel Black Label Bacon.