Finnish design house Marimekko has returned to New York with a new store and store concept in New York City’s SoHo.
Marimekko’s new, dynamic store concept embodies the brand’s optimistic and creative lifestyle philosophy. The studio-like and modular spatial concept evolves with different seasonal themes and has been designed to act as a platform for inspiring visual activations and events. Traditional retail display fixtures have been replaced by design gems from different decades and distinct material choices. The product assortment of the store includes fashion, bags and accessories as well as home décor items.
“Marimekko’s collections and their themes come to life in the space through varying visual experiences. Even in the digitalized world, creative and experiential physical retail concepts have an important role as the hearts of brand culture that build awareness, deepen the customer experience,” said Rebekka Bay, Creative Director of Marimekko.
Marimekko Launches New Experiential Store In SoHo
