Archive by category Marketing Trends

New Directions in Marketing Campaigns

Sam’s Club Deploys AI-Powered Exit Technology At 120+ Locations

Sam’s Club Deploys AI-Powered Exit Technology At 120+ Locations

Sam’s Club has announced significant progress in its rollout of technology that resolves a key member concern, waiting in line for receipt verification to exit the club. The retailer’s first-of-its-kind application of artificial intelligence and computer vision technology has been successfully deployed in more than 120 clubs since first unveiling it at the Consumer Electronics […]

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ALDI Launches “ALDIgo” Checkout-free Grocery Shopping, Powered By Grabango

ALDI Launches “ALDIgo” Checkout-free Grocery Shopping, Powered By Grabango

In partnership with ALDI, Grabango has launched ALDIgo checkout-free shopping at a Chicago-area grocery store. ALDI is the first major U.S. grocery retailer to deploy checkout-free technology in an existing, full-size store. The Grabango system was added to an existing ALDI store without the need to make any changes to the store’s planogram or product […]

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Samsung & Procter & Gamble Partnership Creates Tide POD Cold Wash Cycle

Samsung & Procter & Gamble Partnership Creates Tide POD Cold Wash Cycle

Samsung Electronics has announced a multi-year partnership with Procter & Gamble, to launch the new Tide POD Cold wash cycle. With this first-ever Tide Cold Certified cycle, optimized for P&G’s cold water formulated detergent technology, consumers can experience great, cold wash performance on the new Bespoke AI Laundry Combo. The collaboration between Samsung and P&G […]

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Starbucks Announces New Accessibility Guidelines For Its U.S. Store Portfolio

Starbucks Announces New Accessibility Guidelines For Its U.S. Store Portfolio

Starbucks is creating a more accessible store experience across its U.S. store portfolio through an Inclusive Spaces Framework. The new design framework defines how Starbucks will help expand independence, choice and ease for all people across physical and digital spaces. The first store to be built using the inclusive design framework has opened in Washington, […]

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LEGO Launches Initiatives To Support Neurodivergent Fans

LEGO Launches Initiatives To Support Neurodivergent Fans

The LEGO Group, LEGO House and the LEGO Foundation have announced a range of long-term initiatives designed to support and celebrate neurodivergent children and adults. All LEGO stores in the U.S. and Canada will be KultureCity Sensory Inclusive Certified. The certification serves as a reassurance to visitors that staff at certified venues understand how sensory […]

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Buffalo Wild Wings Opens Its 100th BWW GO

Buffalo Wild Wings Opens Its 100th BWW GO

Buffalo Wild Wings recently opened its 100th standalone BWW GO location. BWW GO is a takeout and delivery business offering the same wings and sauces guests love with ease and convenience, much closer to the off-premise-seeking consumer. Recognizing a significant shift in consumer behavior post-COVID, Buffalo Wild Wings strategically tapped into the burgeoning demand for […]

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Diageo Partners With ecoSPIRITS To Take Circular Economy To A Global Scale

Diageo Partners With ecoSPIRITS To Take Circular Economy To A Global Scale

Diageo is the first spirits producer to sign a global agreement with ecoSPIRITS, (www.ecospirits.global), for the distribution of Gordon’s, Captain Morgan and Smirnoff in reusable glass packaging format in 18 markets over the next three years. Diageo’s spirits will be sent to participating bars, hotels and restaurants in a 4.5L ecoTOTE designed to be used […]

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Bacardi Cuts Carbon Footprint Of Glass Bottle Production For Spirits Industry

Bacardi Cuts Carbon Footprint Of Glass Bottle Production For Spirits Industry

Bacardi has completed the world’s first commercial production of a glass spirits bottle fueled by hydrogen. Bacardi worked with premium glassmaker, Hrastnik1860, to pioneer new technology that powered a glass furnace with hydrogen as its primary energy source and in doing so cut the Greenhouse Gas (GHG) emissions typically produced as a byproduct of glass […]

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McDonald’s Launches CosMc’s

McDonald’s Launches CosMc’s

McDonald’s has begun testing CosMc’s, a new small-format, beverage-led concept. Inspired by nostalgia and powered by a menu of bold, refreshing beverages, the first CosMc’s location has opened in Bolingbrook, IL. By the end of 2024, McDonald’s plans to open 10 CosMc’s pilot locations across the Dallas-Fort Worth and San Antonio metro areas. CosMc’s menu […]

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SWIG Expands With 250 Franchise Units In Seven New Markets

SWIG Expands With 250 Franchise Units In Seven New Markets

Swig, The Home of the Original Dirty Soda, announced a significant milestone with the successful signing of 250 franchise units across seven new markets: Florida, North Carolina, South Carolina, Tennessee, Arkansas, Missouri, and Idaho – with the first Arkansas, Idaho and Missouri stores opening later this year. The company projects that by the end of […]

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AMC Theatres Launches Its Own Line Of Premium Gourmet Candies

AMC Theatres Launches Its Own Line Of Premium Gourmet Candies

AMC Theatres, the largest theatrical exhibitor in the U.S. and the world, announced that for the first time in its history, an all-new line of AMC-branded premium gourmet chocolate candies – AMC Cinema Sweets – is available to moviegoers at AMC concession stands throughout the U.S. “We spent the last year in research and development […]

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Refillable Popcorn And Drinks Coming To Regal Theatres

Refillable Popcorn And Drinks Coming To Regal Theatres

Regal is introducing a refillable popcorn bucket and soft drink cup at its movie theatres. Guests will be able to refill their collectible containers for only $10 on all subsequent trips to the movies in 2024. Not only do RCC members and Unlimited subscribers receive reduced pricing on the refillable containers, but they accumulate credits […]

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GE Appliances Collaborates With Kroger To Reinvent The Way Consumers Discover Recipes, Shop And Cook

GE Appliances Collaborates With Kroger To Reinvent The Way Consumers Discover Recipes, Shop And Cook

GE Appliances has announced its latest feature for select WiFi connected wall ovens and ranges in collaboration with Kroger. The update offers a new way to discover recipes, shop for ingredients, and cook. Viren Shah, Chief Digital Officer at GE Appliances, said, “We are thrilled to collaborate with Kroger and use our combined expertise in […]

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