Mars Kicks Off Halloween With Innovative Products

This Halloween season, SNICKERS, TWIX and M&M’S, members of the Mars family of brands, will release three ghoulishly fun products: SNICKERS FUN SIZE and TWIX FUN SIZE Ghoulish Green Bars and M&M’S Mad Scientist Mix, allowing shoppers to treat themselves and others all season.
The M&M’S Mad Scientist Mix brings together three fan favorite flavors in one convenient bag, including Milk Chocolate, Peanut Butter and Peanut. The SNICKERS FUN SIZE Ghoulish Green Bars feature a Ghoulish Green nougat. The TWIX FUN SIZE Ghoulish Green Bars feature a Ghoulish Green cookie.
“As an authority on Halloween, Mars is committed to inspiring moments of everyday happiness for our fans – and that includes delivering our classic treats with a seasonal twist,” said Tim LeBel, Pre. Sales & Chief Halloween Officer at Mars Wrigley. “From the candy dish to trick-or-treating, we have no doubt fans will delight in Mars’ seasonal offerings as we look forward to another fantastic Halloween season.”