Mattel’s objective was to create a high impact merchandising destination to drive impulse purchases of Hot Wheels™ cars, track sets and other track building components. Dramatic oversized track pieces and bold colors on this pallet display create a beacon for the targeted audience. The inclusion of actual track pieces created an additional level of excitement. This display was created by Great Northern Display & Packaging; 395 Stroebe Rd., Appleton, WI 54914; (Web Site) www.greatnorthern.com
Mattel Hot Wheels Pallet Display
