Coates Group, (www.coatesgroup.com), has been named as McDonald’s single global Digital Menu Board (DMB) Content Management System (CMS) provider and one of two approved Digital Menu Board hardware providers alongside Acrelec Group.
The five-year agreement will enable McDonald’s first, globally-standardized DMB solution. The comprehensive solution provides McDonald’s markets with Coates’ dynamic Switchboard™ CMS to power their content and marketing strategies.
This holistic global solution enables McDonald’s desired technology standardization while also accommodating individual market’s unique requirements for customization.
McDonald’s Turns To Coates Group For Menu Boards
