Melissa & Doug has opened its first-ever retail store. The 1,600 sq. ft. store opened in The Westchester, a premium shopping mall in White Plains, NY.
The store will feature a wide selection of the brand’s top-selling toys across categories including pretend play sets, learning toys, baby and toddler products, puzzles, and arts & crafts.
The designed-to-inspire store will bring the brand to life in innovative ways consumers have not seen before in traditional physical and online spaces. Consumers will get a closeup experience of the attention to detail, quality, and play value of the toys.
“Families look to Melissa & Doug when seeking toys that inspire imaginative, screen-free play,” said Bridgette Miller, Chief Marketing and Sustainability Officer. “Adults and children alike will love walking into our store and seeing the brand come to life!”
Melissa & Doug Opens First Flagship Retail Store
