Ménage à Trois Wines P-O-P Displays Promote Sweepstakes

Ménage à Trois made a bold statement this holiday season with the debut of refreshed packaging.
The timing aligned with a new holiday program in stores throughout the U.S. The festive ‘Naughty & Nice’ campaign invited consumers to indulge in both sides of the season’s spirit through festive, in-store displays and a chance to win a Hollywood Experience sweepstakes.
The Hollywood Experience sweepstakes give consumers the chance to win a trip to Hollywood for themselves and two guests, including tickets to Jimmy Kimmel Live. The sweepstakes was available to enter through a QR code on in-store point-of-sale.
“The holidays are a time for celebration and indulgence, and Ménage à Trois has always em braced the spirit of enjoying life without taking itself too seriously,” said Jennifer Hohman, Marketing Dir. for Ménage à Trois Wines. “We’re excited to roll out our new packaging and bring the ‘Naughty & Nice’ campaign to life, inviting wine lovers to join us in making the season unforgettable.”