Merrell Launches Moab 3 Merrell has launched the Moab 3 line for men and women.

For more than 15 years, Merrell Moab hiking boots and shoes have been the leading choice for hikers, making it the bestselling hiker in the world. An essential part of hike heritage, Moabs have long served as inspiration for new and seasoned hikers to get outdoors, offering consistency when needed most. Today, by applying new technology to what consumers loved about Moab 2, Merrell is breathing new life into the celebrated design, offering a more environmentally friendly shoe with even more comfort, stability, and traction.
“Without jeopardizing what consumers have come to love about our bestselling Moab shoe, we were able to utilize sustainable materials in construction such as 100% recycled laces, webbing and lining, creating a more environmentally friendly Moab,” said Nathan Buelow, Sr. Brand Marketing Manager at Merrell.
To celebrate the launch, Merrell has released an interactive digital game, Hike and Seek, where users can earn rewards by completing hiking-related location-based challenges.