Merryfield, (www,merryfield.com), announced that Fresh Thyme Market will be the first retailer to adopt the Learn & Earn program powered by Merryfield Rewards, which leverages Cornerstone’s Smart Shelf Tag™ technology to increase in-store consumer engagement and influence point-of-purchase decisions through in-aisle branded digital content and exclusive incentives and rewards unlocked with any smartphone.
As a Learn & Earn participating retailer, Fresh Thyme Market will have Learn & Earn in-store signage and QR codes displayed at-shelf for participating brands. Scanning QR codes with any smartphone camera immediately reveals product information, educational content, and now through the Merryfield app, shoppers can unlock new exclusive incentives to encourage them to buy that product on that shopping trip.