Michelob ULTRA Zero Offers A New Alcohol-Free Brew For An Active Lifestyle

Anheuser-Busch has introduced Michelob ULTRA Zero, an alcohol-free brew that allows consumers more choice as part of an active lifestyle by offering a beverage option fitting more social occasions.
Inspired by the great taste of Michelob ULTRA, Michelob ULTRA Zero will offer consumers half the calories of leading non-alc competitors. With only 29 calories, it is an alcohol-free beer that is brewed to remove alcohol with a 0% alc/vol and continues Anheuser-Busch’s commitment to offering consumers meaningful brand experiences while promoting choice, moderation and responsible consumption.
Michelob ULTRA Zero will make its mark on the growing non-alcohol beer category, which is projected to be a $2B industry in the next five years.