From media sponsorships and giveaways to themed packaging and fantasy football, Miller Lite and Coors Light are making sure they’re around for every down this football season.
Molly Long, Assoc. Mktg. Manager, Miller Lite, said, “Football is the biggest time of year for Miller Lite. It’s a huge part of Miller Lite’s DNA,” said Long. “When it launched in 1975, the original ‘Great Taste, Less Filling’ debate featured professional football players, so the sport has always been integral for us.” She added, “We will have strong on- and off-premise tools to make sure the brand shows up wherever 21+ fans of its alliance teams are.”
“We have historically sold a quarter of our volume during the peak football period,” said Lauren Flicher, Marketing Manager, Coors Light. “That’s just shy of what we typically sell in the summer, so it’s super important for us to continue the momentum.”
Miller Lite & Coors Light Kick Off Football Season
