Coors Light and Miller Lite are tying into football season with a marketing blitz that includes new ads, packaging that highlights major partnerships, and a suite of new retail displays.
“With Miller Lite representing 16 NFL teams and Coors Light’s dozens of alliances with top college football schools, the brands aim to have a strong presence any time fans are thinking about football,” said James Nanney, Sr. Marketing Manager for Miller Lite. “Game day is every day, not just Saturday or Sunday,” he said. “No matter the football occasion, no matter the location, our brands work really well together to own every game day.”
Miller Lite displays are part of a broader effort to own fantasy football. “Fans are engaged in fantasy football seven days a week. Whether they’re setting a lineup, checking stats or ribbing their buddies over text, we want them to have a Miller Lite nearby,” Nanney said.
Miller Lite is giving fantasy players a chance to win daily cash prizes to cover their tabs and other football swag throughout the season. Players can also enter for a chance to win the grand prize of having their next fantasy football draft at ESPN’s headquarters in Bristol, CT.
Miller Lite Features New Football-Themed Displays
