Molson Coors’ two leading brands, Miller Lite and Coors Light, have planned a full slate of programming around pro and college football.
“Few things go better together than football and beer, but we’re taking that a level further: Nothing goes better with football than our brands,” said April Roberts, Associate Marketing Manager for Coors Light.
“As pro football kicks off, Miller Lite’s plans include sponsorships of several leading podcasts and major fantasy sports and sports betting platforms. The brand also this fall is unveiling updated packaging that features imagery of its 16 partner teams along with ads planned across social, digital and out-of-home media,” said Adam Lieblich, Associate Marketing Manager for Miller Lite. “We’re using bigger and bolder team logos on our packaging and our sales teams are building amazing displays,” he said.
Miller Lite Goes Big For Football Season
