Country superstar Luke Combs is renewing his partnership with Miller Lite as he kicks off his North American tour. Miller Lite is the tour’s official beer partner with plenty of opportunities for legal-age fans to win a chance to see him perform.
“He’s the most genuine brand fan we could have asked for, and we’re excited to share his love for Miller Lite with consumers this summer,” said Jamie Rubinstein, Associate Marketing Manager for Miller Lite.
For the second year in a row, Miller Lite is releasing 16-oz cans featuring a custom Luke Combs design, along with thematic secondary packaging. The cans showcase a guitar headstock wrapped in a banner that references Combs’ hit song “Beer Never Broke My Heart.”
Additionally, the brand released retail display tools featuring a larger-than-life Combs to catch shoppers’ attention.
Miller Lite Partners With Luke Combs
