Miller & Planters Brand Partner For ‘A Match Made In The High Life’

Miller High Life and the maker of the Planters brand are teaming up to toast life’s simple pleasures.
For the first time, the makers of the two brands are coming together to kick summer off right with “A Match Made in the High Life,” a new partnership that includes co-branded merchandise, retail displays and a national-consumer promotion.
Fans can scan the QR code on limited-edition Miller High Life packaging for a chance to win one of two grand prizes – everything you need to create the ultimate dive-bar experience, including a year’s supply of Miller High Life and Planters peanuts along with a $500 shop-site gift card to purchase bar accessories and items from the new line of limited-edition Miller High Life x Planters brand merch collection.
“These two iconic American brands have both quality products and passionate fan bases,” said Lucy Bloxam, Global Brand Marketing Manager at Molson Coors Com.
This new partnership will be seen everywhere that consumers purchase Miller High Life and Planters, from co-branded, retail displays and limited-edition packs in store, to MR. PEANUT x Miller High Life neon signs and coasters in bars nationwide.