Modelo has announced the national launch of its latest product innovation – Modelo Oro.
“People are increasingly reaching for high-end, premium light beer offerings,” said Greg Gallagher, V.P., Brand Marketing, Modelo. “After a successful regional launch in which two-thirds of buyers were new to the Modelo brand, we’re confident that offering Modelo Oro across the country as the new gold standard for light beer will help us build authentic connections with new drinkers.”
Brewed for those looking for a light option without sacrificing the traditional Modelo flavor they know and love, Modelo Oro is available nationally in 12 ounce 12-packs and 24 ounce single-serve cans.
Modelo Oro Launches On Displays Nationwide
