Molson Coors is expanding its offerings in the non-alcoholic category. It has announced a strategic partnership with Naked Life, the No.1 non-alc RTD cocktail company in Australia, to bring its products to the U.S. market in 2025.
Naked Life provides a better-for-you non-alc cocktail option, transforming classic cocktails and mixed drinks into versions that deliver unmistakable taste without the alcohol.
The initial launch will include five RTD cocktail varieties: Mojito, Negroni Spritz, Gin And Tonic, Cosmo, Margarita