Mondelez International’s OREO brand has teamed up with the SOUR PATCH KIDS brand for an unexpected mix of iconic brands to create the ultimate sweet and sour combination. Limited Edition Sour Patch Kids flavored OREO cookies with sour sugar inclusions in the crème, bring a sweet yet sour cookie pairing, together with an exclusive line of special merchandise for consumers to enjoy.
“The opportunity to partner with our friends at the OREO brand to create a twist on a classic cookie was one we just couldn’t pass up,” said Grace Howard, SOUR PATCH KIDS Innovation Brand Manager. “We are always looking for unique product innovations and there’s nothing better than a mashup between two of our iconic brands. We know that consumers today are seeking out novelty flavor and texture combinations from their snacks, and we are excited to see the reaction from our many fans.”
Mondelez International Introduces OREO Brand SOUR PATCH KIDS
