The NBA and Cosm, a leading immersive technology, media, and entertainment company, have announced a multi-year partnership that will feature a new live game viewing experience for fans. In this first-of-its-kind partnership, Cosm will produce and present select games from NBA League Pass, the league’s out-of-market live game streaming service, in immersive 8K on large-scale LED-dome systems at its forthcoming venues.
The agreement makes the NBA the first professional sports league to partner with Cosm to debut select NBA League Pass games in “Shared Reality,” a new type of immersive experience, driven by Cosm’s CX System, that seamlessly bridges the virtual and physical worlds. Cosm brings the world’s best fan experiences to the screen and merges a stadium-like atmosphere – the energy of the crowd, elevated food and beverage options, specialized merchandise, and state-of-the-art visuals – to make guests feel like they are in an NBA Arena.
NBA And Cosm To Bring Immersive Games To New Experiential Venues
