Neiman Marcus Celebrates Summer With ‘Retail-tainment’

Neiman Marcus, in partnership with Balmain, has introduced Balmain Beach Club, an exclusive collection and immersive customer activation in Dallas.
Debuting in 10 stores, the 14-piece collection of ready-to-wear and handbags is inspired by the French Riviera. Customers will be transported to a sumptuous beachfront clubhouse complete with black and white striped umbrellas, lounge chairs, an ivy-covered pergola, and visual details using the Balmain archive print.
“Through the distinctive creative lens of Olivier Rousteing, Balmain continues to be the pinnacle of French style with a modern perspective,” said Lana Todorovich, Chief Merchandising Officer, Neiman Marcus. “At our core, we are a relationship business and Balmain Beach Club represents the latest chapter in our longstanding history with the Maison that, time after time, has engaged and delighted our customers.”
The partnership supports Neiman Marcus Group’s growth strategy to Revolutionize Luxury Experiences by offering an expertly curated product assortment for customers.