Neiman Marcus, in partnership with Christian Louboutin, has unveiled an exclusive collection “A La Piscine” to get customers summer ready. The collection features a full range of footwear and handbags in neon colors and exclusive splash print. It also includes newly added lifestyle product categories such as pet accessories, tumblers to stay hydrated at the pool, and limited-edition skateboards. Meaning “at the swimming pool” in French, the collection is part of the luxury retailer’s strategy to Revolutionize Luxury Experiences by investing in its top luxury brands.
Geoffroy van Raemdonck, CEO, Neiman Marcus Group, said, “Through our integrated retail model, we are deepening relationships with our customers. This collection is the perfect example of our approach to create exceptional experiences for our loyal customers.”
Neiman’s customers are transported to a sunny Palm Springs day circa the ’80s through the installation that features a pool, bar, lounge chairs, grass, and floor to ceiling palm trees. Merchandise is displayed throughout the space on neon glass tiles to capture the vibrancy of the collection.