Lladró has opened a new concept store in New York City, the first in the U.S. The store is set to revolutionize the way customers experience the brand and its creations, by offering a unique and immersive shopping experience, focused on showcasing the most ground-breaking creative designs and collaborations.
The store’s interior design is the work of Valencia-based Carmen Baselga Taller de Proyectos in collaboration with Lladró’s team of store engineers. The design is based around a sequence of surrounding scenes that invite visitors into the world of Lladró. To create a cohesive environment, the design team used clean lines, geometric shapes and soft colors.