Consumer Product Introductions
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts debuting only on Disney+ this year, Wonderful Pistachios launched its “Groot Gets Crackin'” campaign to showcase the plant-protein power of Wonderful Pistachios. The campaign, featuring Guardians of the Galaxy fan-favorite character Groot, will activate across a wide range of touch points including […]
FRESCA Mixed has debuted on retail shelves across the U.S. The pre-mixed, ready-to-drink alcoholic beverages are crafted with real spirits that complement the classic flavors of FRESCA. Two 100-calorie, zero-sugar, 5% ABV varieties-Vodka Spritz and Tequila Paloma-are available in four packs of 12-oz. cans sporting a sophisticated yet distinctively FRESCA packaging design. Constellation Brands will […]
Spirit of Gallo’s New Amsterdam Vodka has released Wildcard, a vodka-based line of hard beverages and the brand’s first-ever offering in the ready-to-drink category. “New Amsterdam Vodka is already a fan favorite, bringing a new generation to the vodka category due to its smooth taste and convenience,” said Brandon Lieb, Vice President of Spirit of […]
BLACK+DECKER has launched The Bev by BLACK+DECKER Cocktail Maker. The new single-serve cocktail maker gives users the ability to make custom cocktails at the touch of a button. Bev by BLACK+DECKER Cocktail Maker product features include: Crafted cocktails dispensed in 30 seconds; An easy-load liquor system which connects up to five standard 750ml bottles; Customizable […]