P&G Beauty & Grooming is launching the new Vidal Sassoon Pro Series, an affordable, quality hair color, care and styling line. Perfected by experts, Vidal Sassoon Pro Series upholds Sassoon’s philosophy with five care and styling collections and at-home color kits that help women easily care for and maintain their beautiful hair at home while showcasing their individual, real life style.
“We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” says Walter Geiger, P&G’s Vice President and General Manager of North America Hair Care & Color. “Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair.”