What’s Happening in Promotion & Marketing
Genesis Motor America has named veteran marketing executive Amy Marentic as Chief Marketing Officer. In this position, Marentic will oversee all Genesis marketing strategy and activities across the U.S, driving brand awareness while contributing to increased sales and market share expansion.
The Hershey Co. has appointed Stacy Taffet as its Chief Growth Officer, responsible for driving transformative growth strategies across the company’s expanding snacks portfolio. Taffet most recently was Senior Vice President of Beverage Portfolio Strategy and Marketing at PepsiCo.
The Wendy’s Co. has promoted Lindsey Lorenz to V.P., Brand Marketing. Lorenz joined Wendy’s10 years ago and has been involved in influential moments like the launch of Wendy’s Biggie™ Bag, the debut of Wendy’s Rewards™ and continued innovation around Wendy’s menu.
Smoothie King has appointed Claudia Schaefer as its new Chief Marketing Officer. Schaefer will oversee all marketing efforts for Smoothie King, where she’ll focus on further defining the brand’s purpose and positioning by leveraging consumer insights to ultimately drive traffic
Mars, Inc., makers of iconic brands including BEN’S ORIGINAL, M&M’S and PEDIGREE, has appointed David Jacobs as V.P., Marketing for Mars Food & Nutrition North America. Jacobs brings extensive marketing experience across multiple consumer brands and companies, including SC Johnson and Unilever. Jacobs will lead strategies to drive growth across the rice and ready meal […]
Ulta Beauty has appointed Kelly Mahoney, a 10-year Ulta Beauty veteran as Chief Marketing Officer. As CMO, Mahoney will lead Ulta Beauty’s brand marketing strategy, including driving innovation, customer engagement, and growth.
McDonald’s USA has named Alyssa Buetikofer as Sr. V.P., Chief Marketing & Customer Experience Officer. She joined McDonald’s in 2011 and has held roles across three geographies and five departments. Most recently, she served as the Canadian market’s CMO. Guitar Center
The Guitar Center Co. has named Karen Holland to the Company as its new Sr. Director, Visual Merchandising. She brings more than 20 years of experience in visual merchandising and store design, executing brand storytelling and product promotions.
Talking Rain Beverage Co., marketer of Sparkling Ice, has appointed Chelsea Sobran, VP of Convenience Channel. Before joining Talking Rain, Sobran spent ten years at Nestlé Waters North America, before moving on to serve as the sales VP at Keurig Dr Pepper.
Kroger Co. has appointed Mary Ellen Adcock, as Sr. V.P, Chief Merchandising & Operating Officer. Adcock previously served as Kroger’s Sr. V.P, Operations since 2019 where she delivered more than $1 billion in annual operations savings for six consecutive years. Adcock achieved this efficiency goal while also improving the customer and associate experience by developing […]
Coca‑Cola Co. has appointed Paula Costa as President, Emerging Category, where she will oversee the development of the company’s global alcohol ready-to-drink portfolio. Costa joins from Switzerland-based bottler Coca‑Cola HBC, where she has most recently served as Group Director, Premium Spirits. She joined CCH in 2021 from Diageo.
Build-A-Bear Workshop has appointed Kim Utlaut as Sr. V.P. & Chief Brand Officer. Utlaut most recently served as a General Manager for Franchise Leadership at Coca-Cola Co. In her new role, Utlaut’s responsibilities include leading Build-A-Bear’s brand and communications strategy, and ele122024EC vating the relationship with its diverse consumer base.
Nissan North America announced that Allyson Witherspoon is assuming responsibility as U.S. chief marketing officer for the Nissan brand. Witherspoon also holds the position of Corporate V.P., Global Marketing, Brand & Merchandising, Nissan Motor Co., in Yokohama, Japan. She will retain her global responsibilities in addition to the U.S. role.
Domino’s Pizza has promoted Kate Trumbull to Exec. V.P., Chief Marketing Officer. Trumbull will oversee global marketing reporting to Joe Jordan, Pres., U.S. and Global Services. Additionally, Risa O’Hara and the international marketing team will report to Trumbull as part of an expanded global marketing organization.
Guitar Center has appointed Mike Schultheis as Exec. V.P. & Chief Stores Officer. Schultheis will oversee every facet of Guitar Center retail stores. Most recently, Schultheis was the SVP of U.S. Stores at PetSmart.
Chobani has appointed Jai Kibe as Chief Marketing Officer. Kibe will lead the marketing and creative teams for the Chobani and La Colombe brands. A veteran marketing professional with over 23-years of experience, Kibe has held senior marketing roles at Gartner, SC Johnson, and Coca-Cola Co.
Keurig Dr Pepper has appointed Drew Panayiotou as Chief Marketing Officer, U.S. Refreshment Beverages. Pan-ayiotou joins the Company from Pfizer, where he was the company’s Global Chief Marketing Officer with oversight across all of Pfizer’s markets and products, leading a team of 1,400. He will lead marketing for KDP’s $9 billion portfolio of cold beverage […]
Miele, the world’s largest family-owned premium appliance manufacturer, has appointed Catherine Grayson-Roper as Vice President of Marketing for the US and Mexico. She will be responsible for all marketing communications to support and aid in driving profitable growth and relevance for the brand and product portfolio.
Carhartt, America’s familyowned workwear brand since 1889, has appointed Norma Delaney as V.P., Brand Marketing & Creative. With more than 20 years of global brand marketing experience, Delaney will lead the development of marketing and creative strategies for Carhartt and play a critical role in shaping Carhartt’s image and brand recognition.
Specialty outdoor retailer REI Co-op has named Abigail Jacobs its next Chief Marketing Officer. Jacobs brings an impressive background leading marketing for major consumer retailers including Sephora, Williams-Sonoma, West Elm and the Pottery Barn brands. In her role at REI, Jacobs will be responsible for the coop’s entire marketing engine, including creative, customer and member […]