What’s Happening in Promotion & Marketing
Kroger Co. has appointed Mary Ellen Adcock, as Sr. V.P, Chief Merchandising & Operating Officer. Adcock previously served as Kroger’s Sr. V.P, Operations since 2019 where she delivered more than $1 billion in annual operations savings for six consecutive years. Adcock achieved this efficiency goal while also improving the customer and associate experience by developing […]
Coca‑Cola Co. has appointed Paula Costa as President, Emerging Category, where she will oversee the development of the company’s global alcohol ready-to-drink portfolio. Costa joins from Switzerland-based bottler Coca‑Cola HBC, where she has most recently served as Group Director, Premium Spirits. She joined CCH in 2021 from Diageo.
Build-A-Bear Workshop has appointed Kim Utlaut as Sr. V.P. & Chief Brand Officer. Utlaut most recently served as a General Manager for Franchise Leadership at Coca-Cola Co. In her new role, Utlaut’s responsibilities include leading Build-A-Bear’s brand and communications strategy, and ele122024EC vating the relationship with its diverse consumer base.
Nissan North America announced that Allyson Witherspoon is assuming responsibility as U.S. chief marketing officer for the Nissan brand. Witherspoon also holds the position of Corporate V.P., Global Marketing, Brand & Merchandising, Nissan Motor Co., in Yokohama, Japan. She will retain her global responsibilities in addition to the U.S. role.
Domino’s Pizza has promoted Kate Trumbull to Exec. V.P., Chief Marketing Officer. Trumbull will oversee global marketing reporting to Joe Jordan, Pres., U.S. and Global Services. Additionally, Risa O’Hara and the international marketing team will report to Trumbull as part of an expanded global marketing organization.
Guitar Center has appointed Mike Schultheis as Exec. V.P. & Chief Stores Officer. Schultheis will oversee every facet of Guitar Center retail stores. Most recently, Schultheis was the SVP of U.S. Stores at PetSmart.
Chobani has appointed Jai Kibe as Chief Marketing Officer. Kibe will lead the marketing and creative teams for the Chobani and La Colombe brands. A veteran marketing professional with over 23-years of experience, Kibe has held senior marketing roles at Gartner, SC Johnson, and Coca-Cola Co.
Keurig Dr Pepper has appointed Drew Panayiotou as Chief Marketing Officer, U.S. Refreshment Beverages. Pan-ayiotou joins the Company from Pfizer, where he was the company’s Global Chief Marketing Officer with oversight across all of Pfizer’s markets and products, leading a team of 1,400. He will lead marketing for KDP’s $9 billion portfolio of cold beverage […]
Miele, the world’s largest family-owned premium appliance manufacturer, has appointed Catherine Grayson-Roper as Vice President of Marketing for the US and Mexico. She will be responsible for all marketing communications to support and aid in driving profitable growth and relevance for the brand and product portfolio.
Carhartt, America’s familyowned workwear brand since 1889, has appointed Norma Delaney as V.P., Brand Marketing & Creative. With more than 20 years of global brand marketing experience, Delaney will lead the development of marketing and creative strategies for Carhartt and play a critical role in shaping Carhartt’s image and brand recognition.
Specialty outdoor retailer REI Co-op has named Abigail Jacobs its next Chief Marketing Officer. Jacobs brings an impressive background leading marketing for major consumer retailers including Sephora, Williams-Sonoma, West Elm and the Pottery Barn brands. In her role at REI, Jacobs will be responsible for the coop’s entire marketing engine, including creative, customer and member […]
Constellation Brands, a leading beverage alcohol company, has appointed E. Yuri Hermida as the company’s new Executive Vice President, Chief Growth & Strategy Officer. Hermida will be responsible for Consumer Insights & Innovation, Digital, Transformation, Media, New Business Ventures, and Strategy & Analytics.
J.Crew Group has appointed Julia Collier as Chief Marketing Officer for the J.Crew brand. She will lead J.Crew’s marketing team, overseeing brand marketing and brand creative. Collier most recently was Sr. V.P., Marketing at SKIMS where she ran brand marketing and creative. Collier will be based in New York and report directly to Libby Wadle, […]
Petco Health and Wellness Co. has appointed Joe Venezia as Chief Revenue Officer. Venezia will oversee pet care centers, pet and veterinary services, real estate and customer success capabilities. Venezia brings more than 25 years of retail experience to Petco and most recently was COO, Stores at Michaels.
Walgreens has appointed Tracey Koller as Sr. V.P. & Chief Merchandising Officer. Koller will be responsible for leading merchandising strategy across all categories, and the deployment of merchandising plans and programs that will drive Walgreens’ competitive advantage. Most recently, Koller was Chief Merchandising Officer at Party City. She brings more than 30 years of experience […]
MAC Cosmetics has appointed Emily Bromfield as Sr. V.P., Global Marketing. Bromfield will oversee the brand’s global marketing strategies across all categories and channels. With a distinguished career marked by two successful exits and a blend of experience from global beauty giant L’Oréal to entrepreneurial ventures, Bromfield brings unparalleled expertise to MAC.
KFC has named Catherine Tan-Gillespie Chief Marketing Officer and Chief Development Officer for KFC U.S. In this role, Tan-Gillespie will develop and implement innovative marketing strategies to return the business to growth in the U.S. Tan-Gillespie joins KFC U.S. from KFC Canada, where she has served as Pres. & GM since 2022.
Hyundai Motor America has promoted Sean Gilpin to Chief Marketing Officer. Gilpin will lead marketing for Hyundai’s U.S. business, overseeing both creative and performance. Gilpin rejoined Hyundai in July 2023 from INNOCEAN USA, Hyundai’s creative marketing partner agency, where he served as Chief Business Officer.
Panera Bread has appointed Mark Shambura Chief Marketing Officer. Shambura will lead all aspects of marketing at Panera, including Brand Building, Digital & Loyalty, Product Strategy & Consumer Insights. Shambura has previously held marketing leadership roles for top brands including Chipotle, MOD Pizza, and most recently at Papa Johns.
National Vision Holdings has appointed Mark Banner as Chief Stores Officer. Banner joins the company after a seven-year tenure at Sleep Number. National Vision is one of the largest optical retail companies in the U.A. with over 1,200 stores .