What’s Happening in Promotion & Marketing
Home Depot has appointed Hector Padilla EVP of U.S. Stores & Operations, where he will lead the company’s three U.S. operating divisions comprising more than 2,000 U.S. stores. Padilla has been with Home Depot for 29 years and has served across the company’s pro, store and services divisions.
Elena Ford, Ford’s Chief Customer Experience officer, has been named Chief Dealer Engagement Officer. She will work with Ford’s 10,000 dealers worldwide to accelerate their transformation into a competitive differentiator across Ford Blue, Ford Model e, Ford Pro and Lincoln. Lisa Materazzo, formerly Toyota’s top marketing executive in North America, is joining Ford as Global […]
Audi of America announced the creation of a brand marketing team, appointing Emilie Cotter to Head of Brand Marketing & Communications, Chief Marketing Officer. The integrated function will unify brand strategy and marketing to accelerate growth and transition consumers to an electric future.
Kohl’s has appointed retail veteran Fred Hand to Director of Stores. Hand will be part of the Kohl’s senior executive leadership team and will oversee Kohl’s 1,100+ stores, stores operations & experience, loss prevention and store experience and design functions.
CKE Restaurants Holdings, parent company of the brands Carl’s Jr. and Hardee’s, has appointed Jennifer Tate to Chief Marketing Officer. Tate comes from Cracker Barrel, most recently serving as Chief Marketing Officer. She spent more than a decade in marketing roles for Olive Garden at Darden Restaurants.
Sargento Consumer Products has appointed Erin Price as its new Sr. V.P., Marketing. Since joining the Sargento Family as a Marketing Manager in 2007, Price has held several leadership roles including Director of Marketing, Director of Integrated Marketing, V.P., Strategic Planning and, most recently, Pres., Food Service & Ingredients.
Stoli Group, the global ultra-premium spirits and wines company, has appointed Andreas Sigl to the newly created Chief Marketing Officer role. Sigl joins Stoli group from Phillip Morris International where he most recently served as V.P., Global Media & Partnerships.
El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, has appointed Jill Adams as CMO. Adams has spent 14 years in the restaurant industry, serving previously as Sr. V.P., Marketing at QDOBA. Most recently Adams was the V.P., Marketing at Mister Car Wash, the largest car wash in North America with 450 locations.
NYX Professional Makeup, a brand within the L’Oréal Groupe, has appointed Denée Pearson to Global Brand President. With more than 20 years of experience in the beauty industry, Pearson will be responsible for driving NYX Professional Makeup’s global business growth.
Toyota Motor North America has announced marketing executive changes. Michael Tripp has been promoted to Group V.P., Toyota Marketing, responsible for advertising, merchandising, and motorsports. Joe Moses has been promoted to V.P., Vehicle Marketing & Communications, responsible for marketing strategy and creative asset development.
CEC Entertainment has appointed Mark Kupferman to Chief Insights & Marketing Officer for its flagship brand, Chuck E. Cheese, and its virtual kitchen brands, including Pasqually’s Pizza & Wings. Kupferman comes to Chuck E. Cheese with 25 years of marketing experience, most recently, with Ruth’s Chris Steak House.
Target has named Lisa Roath as Exec. V.P. & Chief Marketing Officer. Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations. She will report to Cara Sylvester, Exec. V.P. & Chief Guest Experience Officer. A 17-year Target veteran, […]
General Motors has named Norm de Greve as Sr. Vice President and Chief Marketing Officer. De Greve joins GM from CVS Health, where he has served as chief marketing officer since 2015. While at CVS Health, de Greve helped transform the company from America’s corner drug store to the largest consumer health care company in […]
The Wonderful Co. has appointed Benal Serin as Senior Vice President of Marketing. In her new role, Serin will be responsible for leading all marketing efforts in Wonderful’s industry-leading product portfolio that includes nuts (Wonderful Pistachios), juice, tea, and arils (POM Wonderful), and citrus (Wonderful Halos mandarins and Wonderful Seedless Lemons) businesses. Serin will play […]
Under Armour has appointed Jim Dausch as Executive Vice President, Chief Consumer Officer. As Chief Consumer Officer, Dausch will lead the company’s global brand, marketing, digital engagement, and customer experience across all commerce channels. He will report directly to CEO Stephanie Linnartz. Dausch joins Under Armour from Marriott International, Inc., where he served as Global […]
Chobani, the next generation food and beverage company originally known for its Greek yogurt, has named Thomas Ranese as its new Chief Marketing Officer. Ranese joins the Chobani executive leadership team from Abbott having previously served in marketing leadership roles at Uber and Google.
Vans has appointed footwear industry veteran Drieke Leenknegt as its new Global Chief Marketing Officer. Serving in leadership roles with Timberland and Nike prior to arriving at Vans, Drieke brings more than 20 years of knowledge across marketing and communications.
Hormel Foods, has appointed Scott Aakre as CMO of the Hormel Foods Retail business, which include such brands as Planters, Skippy, Dinty Moore, Hormel chili, Corn Nuts, Herdez and SPAM. Aakre most recently was Sr. V.P., Brand Fuel, which includes the company’s innovation and shopper insights teams.
Dutch Bros, one of the fastest-growing brands in the foodservice and restaurant industry in the U.S. by location count, has appointed Tana Davila as Chief Marketing Officer. As CMO, Davila will oversee brand and product marketing, creative and the Dutch Bros rewards program.
Serta Simmons Bedding, Inc., a leading global sleep company, has appointed Tim Oakhill CMO. Oakhill previously held various marketing roles including Chief Marketing Officer at Simmons Bedding. In these roles, Oakhill drove significant sales growth. More recently, he founded one of the industry’s first direct-to-consumer brands, Yogabed.