What’s Happening in Promotion & Marketing
Amy’s Kitchen, the trailblazer in organic and natural frozen food, has appointed Mel Cash as Chief Growth Officer. Cash joins Amy’s Kitchen from her previous role as Chief Marketing and Innovation Officer at Nestlé North America, where she helped elevate brands such as Stouffer’s and Sweet Earth.
Campbell Soup Company has appointed Jill Pratt as Sr. V.P., Chief Marketing Officer of its Meals & Beverages division. She will be responsible for driving profitable growth for an iconic portfolio of brands, including Campbell’s, Chunky, Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s, Swanson, SpaghettiOs and V8.
General Mills has appointed Asheesh Saksena Chief Strategy & Growth Officer with global accountability for the company’s strategic planning process. Saksena most recently served as Chief Growth Officer for Gap, Inc.
Lowe’s Companies, Mooresville, NC, a leading home improvement company, has promoted Jennifer Wilson to Sr. V.P., Chief Marketing Officer. Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network.
Beam Suntory, a world leader in premium spirits, has named John Alvarado as the company’s US Chief Brands Officer. Alvarado will be based in Chicago and is charged with leveraging the heritage and quality of Beam Suntory’s beloved brands to expand and deepen the company’s connections with the next generation of spirits drinkers across the […]
Genesis Motor America has named Drew Slaven to the newly established role of Chief Marketing Officer. He will lead all Genesis marketing strategy and activations in the U.S., growing awareness while supporting increased sales and market share growth. Slaven will be responsible for the development, implementation, and management of marketing messages. Prior to joining Genesis, […]
Trion, a Wilkes-Barre, PA-headquartered manufacturer of display products, (www.triononline.com), has announced the third generation of Thalenfeld family leadership with the appointment of the new company President, Adam Thalenfeld. The succession of family ownership with Adam and sister Rebecca continues a tradition established by their grandfather David Thalenfeld when he founded Trion in 1965.
Rebecca Dye Yonushonis has joined New Belgium as Chief Marketing Officer. Rebecca brings 20+ years of marketing experience across an array of industries to New Belgium.
Bayer has appointed Samantha Avivi as the new Chief Marketing Officer for its Consumer Health division in North America. Avivi was most recently the Chief Marketing Officer at Advance Auto Parts where she executed the company’s omnichannel strategy and operations.
Pizza Hut has appointed Kalen Thornton as Global Chief Brand Officer and Melissa Friebe as Chief Marketing Officer. Thornton will lead Pizza Hut’s global brand strategy and oversee all aspects of marketing across 110 markets. Thornton most recently served as V.P., Sports & Entertainment Marketing for PepsiCo. Friebe joins Pizza Hut from Taco Bell, where […]
Hy-Vee has appointed Jessica Hendrix as Exec. V.P., Chief Marketing Officer, & President of Hy-Vee’s retail media network RedMedia. Hendrix was most recently President & CEO of Saatchi & Saatchi X, the shopper marketing agency of parent company Publicis Groupe.
Maesa, a leading beauty incubator, has appointed Molly Kennedy as its new V.P., Marketing, Kristin Ess Hair. Prior to joining Maesa, Kennedy spent 13 years at Unilever where she drove of impactful work including driving exponential growth for Dove Men+Care. She will report to Chief Brand Officer, Oshiya Savur.
Verizon Communications has appointed Leslie Berland as Exec. V.P. & Chief Marketing Officer. Berland brings over two decades of strategic and creative marketing expertise, transforming world-class brands such as Peloton, Twitter and American Express. Most recently, Berland served as Chief Marketing Officer at Peloton, where she led global marketing and communications.
Jones Soda Co. has named Jerry Goldner as Chief Growth Officer. Goldner brings more than 30 years of food and beverage experience to the craft soda brand. He has held senior executive positions at Kellogg, Nestle, and Stryve Foods. At Jones, he will lead programs to drive company sales growth.
KOSÉ America, a subsidiary of Tokyo-based, global cosmetics company KOSÉ Corp., has appointed Chinae Kim to V.P., KOSÉ America. Kim will lead marketing efforts in North America for Kose’s brands, which include DECORTÉ, SEKKISEI and ADDICTION TOKYO.
Mattel has. announced that Christopher Farrell has joined the Company as Exec. V.P. & Chief Strategy Officer. Farrell will lead strategic planning and corporate development for the Company, including identifying opportunities to accelerate growth and profitability. Farrell joins Mattel from Ahold Delhaize, the Dutch multinational food retailer, where he was Global Head of M&A.
Constellation Brands has announced new marketing leadership appointments. Mallika Monteiro has assumed expanded responsibility for beer marketing as EVP, Chief Growth & Digital Officer and Managing Director, Beer Brands. Matt Lindsay has been appointed SVP, Chief Marketing Officer – Beer Division. Greg Gallagher has been appointed SVP, Brand Marketing. Rene Ramos has been appointed SVP, […]
Academy Sports and Outdoors has appointed Chad Fox to a newly created role of Exec. V.P. & Chief Customer Officer. Fox will oversee omnichannel, marketing, customer insights, and customer care. Fox brings 25 years of retail, agency, and consumer packaged goods marketing experience to Academy. Previously, he served as Sr. V.P. & CMO at Dollar […]
HanesBrands, a global leader in iconic apparel brands, announced that Richard Mcleod has been named V.P., Chief Marketing Officer of global Champion. Mcleod will be responsible for driving Champion’s global brand strategy and omni-channel brand positioning. Mcleod joins Champion from Canada Goose where he was the Sr. V.P. of the brand and responsible for brand […]
Designer Brands, a leading marketer of footwear and accessories, has named Andrea O’Donnell to the role of Brands President. O’Donnell will be globally responsible for Designer Brands’ full suite of Owned and licensed brands, which includes Keds, Vince Camuto, Topo Athletic, Hush Puppies, Le TIGRE, Lucky Brand, Jessica Simpson, Kelly & Katie, Crown Vintage, and […]