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Coors Light and Miller Lite are tying into football season with a marketing blitz that includes new ads, packaging that highlights major partnerships, and a suite of new retail displays. “With Miller Lite representing 16 NFL teams and Coors Light’s dozens of alliances with top college football schools, the brands aim to have a strong […]
Captain Morgan is unveiling Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold. Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the first dark spirit, to join Diageo’s alcohol-free […]
In honor of its 125th birthday, Pepsi will celebrate its iconic history with immersive events, social content moments and giveaways. Pepsi is opening The Pepsi 125 Diner – a unique and immersive restaurant experience set to open its doors in early October in New York City. Inspired by the timeless American diner, as well as […]
Busch Light has launched a limited-edition, flavored lager, Busch Light Peach. The latest seasonal flavor innovation for 21 + drinkers combines the classic taste of a cold, smooth Busch Light with a crisp, refreshing hint of peach. The debut of Busch Light Peach aligned with the peak summer peach season. Busch Light’s new fruity flavor […]
Labatt Blue Light recently introduced a new fruit flavored light pilsner, Labatt Blue Light Apple, a premium lager with natural, crisp apple flavor. Labatt Blue Light Apple joins Labatt Blue Light’s other fruit flavored products, Blue Light Lime and Blue Light Grapefruit, as a limited release this summer. Jason Folaron, Brand Manager for Labatt USA, […]
Keystone Light has introduced limited-time summer packaging that is an ode to the many outdoor spaces where Keystone Light is best enjoyed, from mountainsides and lakes to forest landscapes. And the piece de resistance? A Keystone Light-branded utility task vehicle (UTV) – available for legal-age consumers to win and local distributors to put on display. […]
This summer, agency for premium brands, Team One along with wine brand Chateau Ste. Michelle (CSM) issued a call to action to concertgoers across the country, urging them to unplug from technology and enjoy the moment. Tapping into the brand’s multi-year partnership and role as the official wine sponsor for Live Nation, the new campaign […]
Cupcake Vineyards has released Citruskissed Pinot Grigio, from the sun-drenched vineyards of California. This crisp, medium-bodied and fruit-forward wine comes with prominent notes of lime and lemon zest. “Building on the success of our Pinot Grigio and the rapid growth in flavor-forward Pinot Grigios, we’re excited to bring Citruskissed Pinot Grigio to the Cupcake portfolio,” […]
Essentia Water, a pioneer of ionized alkaline water, has partnered with House Wine to bring fans a new, limited-edition Water + Rosé box – a side-by-side combo of Essentia Water and House Wine Rosé. With the equivalent of eight standard 750ml bottles of House Wine Rosé and 32 (8 oz.) glasses of Essentia Water, this […]
Main St Group, (www.mainstgroup.com), recently created this display for the Jack Daniels brand. Its mission was to design a display that grabs attention and increases sales. The display’s theme was “Buy a Jack and get a free six-pack of mini Coke cans.” The standout display highlights the Jack Daniels brand and the refreshing taste of […]
SweetWater Brewing Company, the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, has launched SweetWater Spirits, a new collection of bright and refreshing ready-to-drink mixed cocktails in a can. Two spirits-based cocktails, Vodka Soda Citrus and Vodka Soda Punch, are available in 12-ounce cans at 105 calories each. “The ready-to-drink […]
Boston Beer Co. has reintroduced its first spirits-based seltzer as Truly Vodka Soda. Truly Vodka Soda combines six-times-distilled vodka, real fruit juice, and premium flavors for a light and refreshing drink. First introduced as Truly Vodka Seltzer in 2022, Truly’s first spirits-based seltzer has a fresh new look and more great-tasting flavors. Rounding out the […]
Coffee Bean & Tea Leaf’s summer seasonal menu features a new line-up of beverages that complement its core matcha drinks. Featured are the Matcha Cookies & Cream Ice Blended drink, Iced Mango Matcha Latte, along with a Mint Chocolate Ice Blended drink. “We know how much our guests love our matcha drinks, so we’re excited […]
Dunkin’s full summer menu features the sweet return of Salted Caramel Cold Brew. With a slow-steeped, ultra-smooth cold brew and a sweet, subtly salty caramel flavor, this summery sensation is topped with a pillowy salted caramel cold foam and finished with a burnt sugar topping. Offering an unbeatable creamy texture, the cold brew boasts a […]
Starbucks Pumpkin Spice flavored and fall-inspired at-home and ready-to-drink coffees are returning to grocery store shelves, inspired by the iconic Starbucks Pumpkin Spice Latte, which first became available 20 years ago. This year’s lineup of seasonal favorites features a variety of coffees and creamers for the pumpkin spice enthusiast, including Starbucks Pumpkin Spice Flavored Coffee […]
ZenWTR, the world’s first and only water bottled with 100% recycled, certified, ocean-bound plastic, and Circuit, a leading electric shuttle service, have joined forces in a new media partnership. This summer, ZenWTR sponsored Circuit cars in the Hamptons and Santa Monica, providing passengers with eco-friendly transportation. This partnership blends the visibility of Circuit’s eye-catching electric […]
As the Official Soft Drink of the NFL for over 20 years, Pepsi is introducing Pepsi Zero Sugar as the new “Official Zero of the NFL” for the 2023-2024 season. To celebrate, Pepsi is joining forces with running back D’Andre Swift of the Philadelphia Eagles – who announced earlier this year that he’d sport No. […]
Monster Energy has unveiled the latest addition to its signature Monster Energy Ultra Family – Strawberry Dreams. “Our goal with Monster Ultra Strawberry Dreams was to create a beverage that feels like a wave of hypnotic flavor hitting you all at once,” said Dan McHugh, CMO, Monster Energy. “Drinking Monster Ultra Strawberry Dreams is a […]
Created with gamers for gamers, the new Coca-Cola Ultimate Zero Sugar was crafted in collaboration with League of Legends developer Riot Games. Coca-Cola Ultimate Zero Sugar will bridge the virtual and real worlds with a series of disruptive digital and IRL activations. League of Legends players can put their skills to the test via a […]
Lemon Perfect, the fastest-growing brand in the enhanced water category, announced that it is certified Plastic Neutral in partnership with rePurpose Global, the world’s leading plastic action platform. This collaboration will fund the recovery of nature- and ocean-bound plastic waste while contributing to systemic change through the financing of infrastructure and plastic waste supply chain […]