online-newsletters
Breckenridge Distillery, one of the most awarded craft distilleries in the U.S., and the official bourbon of the Denver Broncos, announced two new limited-edition Back-to-Back Broncos Bourbon Blends, the third commemorative Broncos Bourbon Blends of the series collaboration. This season’s bourbon collaboration pays homage to the back-to-back World Championships wins by the Broncos in 1997 […]
Labatt Blue Light is releasing Throwback Tea, a non-carbonated red raspberry hard iced tea, featuring the iconic red helmet on its packaging. Newly named the official sponsor of Bills Mafia, Throwback Tea brings today’s fans the intensity and nostalgia of the Bills’ teams from the 1990’s while they cheer on their favorite team. “There is […]
WWE and Nutrabolt, owner of the C4 brand, have expanded their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC. The C4 Ultimate Energy x WWE collection will consist of five special edition […]
Siffron has introduced The Bevvy-Rail™ 2-Liter Bottle Merchandising System, which provides a simple, gravity-feed way to organize product, restock, and improve product presentation and accessibility. The Bevvy-Rail installs into standard retail gondolas. Each bottle hangs from the unique, U-Turn frame that keeps each bottle in its place and faced to the front of the display. […]
Coca-Cola has announced that by 2030, 25% of its global product volume will be served to consumers in reusable packaging. Reusable packaging options include returnable bottles and refillable cups for fountain dispensers. The company is accelerating its test-learn-scale approach with several reusable packaging pilots in North America, including a new partnership with r.Cup – which […]
ZOA is looking to build on its success in the energy-drink field with a new marketing platform called “Fuel Something Bigger” that highlights everyday people. This summer’s program included new creative that aired across major streaming and digital channels, updated retail tools, sampling events and a bus tour. The platform, says Matt Stallman, Sr. Portfolio […]
HERE Studio has expanded VINA’s reach through a national rollout with Sprouts Farmers Markets. This launch includes two new exclusive flavors: Dr. Spice, a playful take on spiced cola and Peach Pop, a fruity but refreshing spin on soda featuring the popular summer stone fruit. Both new flavors are part of a new caffeinated collection, […]
Maxwell House is introducing its first innovation in nearly a decade: new Iced Latte with Foam. The unique cold-stirred foam technology provides a creamy, flavorful coffee without the use of a café’s specialized equipment. While 31% of coffee shop beverages are served cold, only 7% of coffee consumed at home is iced due to difficulty […]
Busch Light, a devoted supporter of the country’s agricultural community, announces its third annual release of Busch Light Corn Cans. The limited-edition cans honor and celebrate America’s farmers who work tirelessly to grow food for our communities, while raising awareness and funds for Busch Light’s long-time partner Farm Rescue, a nonprofit organization that provides critical […]
Pepsi, together with global superstar Bad Bunny, invite consumers nationwide to “Press Play On Summer” with an exclusive three months free of Apple Music. Now fans can stream all of Bad Bunny’s chart-topping hits as well as Apple Music’s full catalog of over 100 million songs for free all summer long. The “Press Play On […]
Tequila Don Julio, Mexico’s original luxury tequila, recently helped New Yorkers celebrate Cinco De Mayo. Returning for the third consecutive year, Tequila Don Julio made its biggest drop yet with 100,000 Don Julio Cincos (worth $500,000). Don Julio Cincos are digital and physical/paper vouchers that each unlock $5 for people to spend at a local […]
Yerbaé Brands Corp., a plant-based energy beverage company, has launched its latest innovation, Classic Lemonade, to 10,000 Compass Group North America locations nationwide, the national leader in food service management and support services. Compass compliments Yerbaé’s existing distribution network that includes Sprouts, Albertsons, Safeway, Vons, Hy-Vee, Jewel-Osco amongst many others. Yerbaé’s Classic Lemonade flavor is […]
Miller High Life and the maker of the Planters brand are teaming up to toast life’s simple pleasures. For the first time, the makers of the two brands are coming together to kick summer off right with “A Match Made in the High Life,” a new partnership that includes co-branded merchandise, retail displays and a […]
The boldest and edgiest Coca-Cola Creations flavor yet-a collaboration with musical powerhouse and Grammy-award winning artist Rosalía called Coca-Cola Move -brings to life the transformational power of music. From her beginnings as a classically trained flamenco artist in Spain, to her rise as a global pop star, Rosalía has transcended borders and genres in music, […]
Circle K, the global convenience store chain, is rolling out a new selection of award-winning, value-priced wines including its exclusive Sunshine Bliss lineup priced under $8 and a premium lineup of six Fine Wines from $10 to $25. “Our wines are curated specifically for customers seeking both quality and convenience,” said Sophie Provencher, Sr. V.P., […]
Sonoma County-based Rodney Strong Vineyards has launched the Rodney Strong eCar Sweepstakes. Consumers can enter for a chance to win $60,000 toward an electric vehicle purchase. “Sustainability is an everyday practice for us and drives how we choose to live our lives at Rodney Strong Vineyards,” said V.P., Marketing, Erica Odden. “As one of California’s […]
Kraft Heinz is introducing pancake-inspired IHOP, indulgent coffee to homes across the country for the first time. IHOP Coffee is made with 100% premium arabica beans and is now available at grocery stores nationwide in three unique roasts: Signature Blend for a rich and smooth medium finish, Buttery Syrup to immerse tastebuds in delicious syrupy […]
Dutch Bros has introduced the Mangonada Rebel featuring Tajín, available at all 700+ Dutch Bros locations. The Mangonada Rebel is inspired by the iconic Mexican treat. This energizing take on a classic features a mix of Dutch Bros’ exclusive energy drink, Rebel, and mangonada flavor topped with Strawberry Real Fruit and Tajín. “When we first […]
Sazerac Co., has launched Mango Shotta, a mango-jalapeño-tequila shot offering that’s not afraid to be a little spicy. Inspired by the traditional Mexican “mangonada” recipe, Mango Shotta combines high-quality tequila with the sweet, fruity flavor of mango and the bold, spicy bite of jalapeño for a shot experience unlike any other. And, with lower alcohol […]
Cocovibe is launching environmentally sustainable, organic, plant-based, low sugar, additive-free, dispensed, functional electrolyte drinks. All Cocovibe styles are made with only two ingredients: organic coconut water and organic fruit juice They contain no additives (sugars, preservatives, or artificial ingredients), two to three times more electrolytes than sports drinks and two-thirds less sugar than traditional fruit […]