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Dos Equis is launching Dos Equis Margarita Classic Lime, a ready-to-drink spirits-based product that blends Blanco Tequila and high-quality ingredients to create the perfectly mixed cocktail. Each 12 oz. cocktail-in-a-can contains 10% ABV and is made with Blanco Tequila, real lime juice and natural flavors. “We are excited to bring our first ever spirits product, […]
As many Americans begin heading back into the office, Monster Energy Java has just the morning-pick-me-up: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel. Monster’s nitro cold brew has a full-bodied flavor without the acidic bite of traditional iced coffee, owing its sweetness to its nitrous bubbles that add that […]
Advertisers and agencies can now access the Cooler Screens in-store retail digital media platform programmatically. Cooler Screens, (www.coolerscreens.com), is partnering with Place Exchange, a leading programmatic technology platform, to reach consumers more effectively at their moment of truth. Cooler Screens’ programmatic partnership with Place Exchange is an industry-first collaboration to draw brands closer to the […]
HEINEKEN is addressing the growing work-life imbalance with The Closer, a whimsical, high-tech bottle opener that closes work applications when a bottle of Heineken is opened with it. Consumers can enter for a chance to win a Closer on the Heineken website. Bram Westenbrink, Global Head of the Heineken Brand, said, “With the boundaries between […]
Pernod Ricard has launched a digital label system to better inform consumers about the products they purchase as well as responsible drinking. Every bottle of Pernod Ricard’s brands will soon feature an innovative digital label system. Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able […]
Buzzbox Premium Cocktails,, the first ready-to-drink Cocktail in the eco-friendly Tetra Pak Box, has announced its founding partner sponsorship agreement with Acrisure Arena, the newest world-class venue designed specifically for the Coachella Valley. The agreement includes the rights for buzzbox Premium Cocktails to be the exclusive ready-to-drink beverage served in the arena with a branded […]
Tanduay, the World’s Number 1 Rum, recently opened a bar in the home arena of the Milwaukee Bucks. The Tanduay bar at the Fiserv Forum provides a refreshing cocktail experience with a tropical twist. “A Filipino rum brand in the home of one of the most exciting teams in the NBA is something that we […]
MTN DEW & Circle K have released MTN DEW Purple Thunder, a new beverage that combines blackberry and plum for the ultimate berry combination, available only at Circle K. “We are thrilled to offer MTN DEW PURPLE THUNDER as an exclusive flavor at Circle K,” said Kevin Lewis, Chief Marketing Officer for Circle K parent […]
Zevia, the plant-based, zero sugar, naturally sweetened beverage company, has added two new limited-time flavors, Fruit Punch and Orange Cream. These limited-edition nostalgic flavors are available for a short time this summer at select retailers. “We are thrilled to launch our limited-time summer flavors,” said Paddy Spence, CEO of Zevia. “At Zevia, we focus on […]
The Costa Coffee BaristaBot combines exceptional coffee with technology for a customized coffee experience. Fully customizable, gourmet espresso drinks on-demand are made with freshly ground Costa Coffee and fresh milk. An intuitive mobile app and fully embedded payment platform deliver personalized, touchless customer service. Once customers create their perfect cup, they can save and name […]
Hudson, a travel experience leader with more than 1,000 stores in airports, commuter hubs, and tourist destinations across North America, has entered into an agreement to operate and develop Starbucks locations in U.S. airports. Hudson’s first two Starbucks licensed stores are set to open at pre and post-security locations in LaGuardia Airport. “We’ve worked very […]
Bonterra Organic Vineyards has achieved Climate Neutral certification. The certification places Bonterra, at the vanguard of brands choosing to disclose their emissions footprints, commit to near-term reduction targets, and communicate openly and transparently with consumers about their climate impact. Rachel Newman, V.P., Marketing, Bonterra, said, “Publicly sharing our emissions footprint and taking responsibility in a […]
Bud Light has launched the new Bud Light Texas Pack featuring custom cans that pay tribute to the state, its people and their larger-than-life Texas pride. The all-new pack is an exclusive Texas offering that celebrates the love every local has for their great state with the signature Lone Star of Texas displayed front and […]
Miller High Life and Milwaukee’s Lakefront Brewery are teaming up on a collaboration beer called The Juicy Life, a lager packed with tropical flavor imparted by experimental hops. “Available in six-packs of bottles in Wisconsin, as well as on draft at Lakefront’s taproom in downtown Milwaukee, The Juicy Life was crafted to appeal to both […]
Chinola, the handmade beverage crafted from distilled spirits and fresh passion fruit, will expand its distribution to include 16 new markets throughout the U.S.. The brand grew its presence from six to twenty states in less than a year. Gaining widespread popularity since arriving on the spirits scene in 2015, Chinola, as the passion fruit […]
Rancho La Gloria, the largest brand in the wine-based ready-to-drink beverage category, announced a better-for-you extension of its line of bottled De Agave Wine Cocktails with the launch of its Skinny Margarita Cocktails. Available in Classic Lime and Strawberry, Rancho La Gloria Skinny Margaritas offer a convenient and low calorie option to a classic cocktail. […]
Smirnoff is officially teaming up with Colombian singer, songwriter Karol G to collaborate on new projects that showcase the power of Latin culture, as well as support the brand in its longstanding commitment to diversity and inclusion efforts. “Karol G is a Latina powerhouse and is unapologetically pushing cultural boundaries with her own unique flavor,” […]
Coca-Cola Beverages Florida (Coke Florida) and The Coca-Cola Co. recently partnered to launch a new Reverse Vending Machine in the Hurricane Food Court at the University of Miami. The University of Miami has joined a growing list of organizations that have integrated reverse vending technology into their environmental and sustainability programs. Reverse vending is a […]
PepsiCo and Bally’s have announced an exclusive partnership, naming PepsiCo the official beverage provider at Bally’s casinos and resorts nationwide. The partnership expands PepsiCo’s entertainment and hospitality portfolio with a presence in marquee properties in top tourist destinations in the U.S, bringing the PepsiCo beverages portfolio – including carbonated soft drinks, teas, energy drinks, bottled […]
Reed’s has launched Flying Cauldron Butterscotch Cream Soda, and Virgil’s Bavarian Nutmeg Root Beer, in classic half-liter Swing-lid packaging. The pint-sized glass bottles feature a ceramic swing-lid resealable top, making it easier than ever to sip, share and enjoy handcrafted beverages with family and friends. Consumers can delight in these limited-edition, ultra-premium sodas for all […]