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Avocados From Mexico is once again taking its national shopper campaign to the end zone for the Big Game. This year, the brand is teaming up with iconic tight end, broadcaster and 4x Big Game champion, Rob Gronkowski, to help shoppers get ready for their Big Game parties. As part of the brand’s national shopper […]
This year, the Target holiday shopping experience started with an unmistakable and iconic red and white swirl of peppermint. It led shoppers on a Target Experience Is Magical This Holiday Seasonjoyful path through everything Target had to offer this holiday season, with the pattern seen throughout its stores and extended to its marketing billboards and […]
Target is displaying two exclusive Taylor Swift releases available only at Target. The official “Taylor Swift | The Eras Tour Book” provides a behind-the-scenes look at the making and performance of Taylor Swift | The Eras Tour, including never-before-seen photos and personal reflections written by Taylor. “The Tortured Poets Department: The Anthology” album on vinyl […]
Cree LED has launched its new CV28D LEDs with FusionBeam™ Technology, a groundbreaking advancement for the LED signage market. The CV28D LED combines the latest through-hole and surface-mount (SMD) RGB LED technology, delivering superior directionality, image quality, and resolution in a durable, easy-to-assemble package. This innovation provides new levels of clarity and contrast versus current […]
Coors Light and Miller Lite are tying into football season with a marketing blitz that includes new ads, packaging that highlights major partnerships, and a suite of new retail displays. “With Miller Lite representing 16 NFL teams and Coors Light’s dozens of alliances with top college football schools, the brands aim to have a strong […]
Avocados From Mexico is partnering with football, food and reality TV star, Jesse Palmer, to encourage shoppers to host a Better Bowl – a game-day viewing party made better with guac. The campaign includes QR codes on in-store displays that shoppers can follow to score chances to win exciting prizes, including cash back on avocado […]
Main St Group, (www.mainstgroup.com), recently created this display for the Jack Daniels brand. Its mission was to design a display that grabs attention and increases sales. The display’s theme was “Buy a Jack and get a free six-pack of mini Coke cans.” The standout display highlights the Jack Daniels brand and the refreshing taste of […]
D.S. Smith has introduced DD Wrap, an innovative and sustainable shelf-ready packaging solution. The DD Wrap packaging is customized for a variety of packaging solutions and is created from a single piece of cardboard without perforation at the front side to improve visibility and appeal at the point of display. It is easy to open […]
Bay Cities, (www.bay-cities.com), a Pico Rivera, CA-based p.o.p. display firm, designed and produced this Barbie Movie-themed display train for Mattel, in all its “Barbie pink” glory. The display required them to precisely print, manufacture and combine multiple pallet displays to create an extended display opportunity showcasing some of the latest Barbie merchandise – from dolls […]
Fujitsu, a prominent manufacturer of heating and cooling systems for residential and commercial use, introduced a new product, Kagami, a convenient wall-mounted controller compatible with both residential and commercial HVAC systems. Fujitsu turned to Sutherland Packaging, (www.sutherlandpackaging.com), a Green Township, NJ-based p.o.p. display firm to create an attractive at distributor display. In a tight time […]
Coors Light has launched a summer promotion as “The Official Beer of Everything Unofficial.” QR codes located on both the primary and secondary packaging unlock experiences and the chance to win prizes for consumers all summer. “We’re celebrating those unofficial moments that make summer the best time of year,” said Lindsey Wesloski, Associate Marketing Manager, […]
Lesser Evil, a company on a mission to refresh the entire snack world with healthy treats, is going big time with their organic Himalayan pink salt popcorn. Partnering with Universal Studios they have created a specially branded bag and tie in with the release of the Jurassic World Dominion movie. Unicorr Packaging Group, (www.unicorr.com), North […]
Plastiprint has introduced P.O.P. Paper Board, an environmentally responsible paper-based rigid board. This rigid paper board is a fully recyclable alternative for structural signage in the wide format marketplace. POP Paper Board offers a bright white dimensionally stable and rigid surface for indoor and short-term outdoor point-of-purchase and signage applications. It incorporates 10% post-consumer waste […]
Soluria required merchandising interruptive integration in the mouth guard section for its Guard Health mouth guard. The objective was to create a relevant placement within the sports retailer. The unique suspended placement system was not the only requirement for the project. The graphics and print quality were also a top priority. The multi-tiered design allowed […]
The Balm Cosmetics approached Marketing Impact Limited to develop floor stand display with a minimal footprint to be used in secondary locations of Lawtons Drugs. MIL created a design using printed corrugate and pegboard. Adjustable shelves are installed by store associates and can be raised and lowered to accommodate layout and planogram updates. This display […]
The NAPA NightVision In-Store Prepacked Endcap Display mirrors the brand look and feel of the NAPA NightVision packaging. Maximizing each side of the display unit as an educational/informational sales tool, making it easy to shop for the bulb needed. The endcap also explains why it is important and safer to replace your headlights in pairs. […]
Litco’s brand of POP shipping pallets and platforms are Certified Sustainable by MBDC because they integrate recycled content into the manufacture of eco-intelligent products. They are also a “USDA Certified Biobased Product”. This means 100% of the product is derived from plants and other renewable agricultural, marine and forestry materials. The molding process makes them […]
Lenovo is featuring this Smart Display, which features an integrated demo area in Costco stores. The pallet display features stackable trays, and a full color pallet skirt to attract shoppers’ attention. This display was created by Englander dZignPak, 1015 Hayden Drive, Carrollton TX 75006; (Web Site) www.englanderdzp.com
Samsung wanted to introduce their first generation VR to the Sam’s Club members through a pull-card pallet display. Large geometric shapes at different levels allowed for different viewing angles and helped tell the story and functionality of the product. The display was produced using corrugated board which was digitally printed and then converted. This display […]
Callaway wanted to take advantage of the spring season when golfers typically reload their golf ball arsenal. Cantilevered shelves clearly present the product to the shopper, making it easy to grab and place into their shopping cart. This display created product awareness and an incremental sales lift for the brand, and for retailers it was […]