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HEINEKEN is addressing the growing work-life imbalance with The Closer, a whimsical, high-tech bottle opener that closes work applications when a bottle of Heineken is opened with it. Consumers can enter for a chance to win a Closer on the Heineken website. Bram Westenbrink, Global Head of the Heineken Brand, said, “With the boundaries between […]
Halo Top, the frozen treat brand is hitting the road this summer, touring Ontario’s major festivals sharing good vibes, tasty treats and inspiring a wellbeing movement. Halo Top’s frozen treats are made with fewer calories, less sugar, lower fat and higher protein than traditional ice cream. The brightly coloured Halo Top Scoop Truck is making […]
KIND Healthy Snacks is introducing its first national in-person tour with its KIND “Better Than Ice Cream” Truck to share thousands of free KIND FROZEN Treat Bars with consumers across the country. KIND will be visiting ten national cities including New York City, Nashville, Chicago, Seattle, San Francisco, Portland, OR and Bentonville, AR, and more […]
Culvers, which has grown from a single family-owned restaurant in Sauk City, WI to now boasting over 850 restaurants in 25 states, is emphasizing its proud small-town Wisconsin heritage in its newly evolved “Welcome to Delicious” integrated marketing campaign. The campaign, which is headlined by a 17-city event tour featuring the first-ever Culver’s food truck […]
MTN DEW & Circle K have released MTN DEW Purple Thunder, a new beverage that combines blackberry and plum for the ultimate berry combination, available only at Circle K. “We are thrilled to offer MTN DEW PURPLE THUNDER as an exclusive flavor at Circle K,” said Kevin Lewis, Chief Marketing Officer for Circle K parent […]
Zevia, the plant-based, zero sugar, naturally sweetened beverage company, has added two new limited-time flavors, Fruit Punch and Orange Cream. These limited-edition nostalgic flavors are available for a short time this summer at select retailers. “We are thrilled to launch our limited-time summer flavors,” said Paddy Spence, CEO of Zevia. “At Zevia, we focus on […]
The Costa Coffee BaristaBot combines exceptional coffee with technology for a customized coffee experience. Fully customizable, gourmet espresso drinks on-demand are made with freshly ground Costa Coffee and fresh milk. An intuitive mobile app and fully embedded payment platform deliver personalized, touchless customer service. Once customers create their perfect cup, they can save and name […]
Reese’s is bringing the Reese’s Stuff Your Cup experience to Times Square. Visitors can now have the Reese’s experience of a lifetime. Reese’s Stuff Your Cup is a one-of-a-kind experience where Reese’s fans are invited to dream big and make their own one-pound, over-the-top Reese’s Peanut Butter Cup creation, featuring Reese’s peanut cup butter directly […]
Ghirardelli Chocolate Co. has reopened its flagship Chocolate Experience Store, in San Francisco’s Ghirardelli Square. “We are thrilled to unveil the Chocolate Experience Store to our community of chocolate lovers and hometown of San Francisco,” said Justin Reese, VP of Retail and eCommerce at Ghirardelli Chocolate Company. “Our premium chocolate, the historic architecture and the […]
Petco Health and Wellness Company, Inc., has launched a new community-driven test concept designed to serve the health and wellness needs of pets and farm animals in small towns and rural communities. The first location has opened in Floresville, TX. “These are rapidly-growing markets where pet parents are looking for an experienced, pet-dedicated partner like […]
Buc-ee’s has confirmed plans to replace its existing travel center in Luling, TX. The new Buc-ee’s Luling will be built next door to the current store, allowing for a seamless transition from old to new structures. The new Buc-ee’s Luling will occupy more than 75,000 sq. ft. making it the largest Buc-ee’s ever built. Buc-ee’s […]
7-Eleven has opened its fifth Evolution Store in the Dallas-Fort Worth area and ninth in the country. This new location boasts customizable beverage options, a premium cigar humidor and the latest digital innovations in addition to Laredo Taco, a popular south Texas restaurant concept known for its authentic flavors of the Texas and Mexico border. […]
Marshall Retail Group, a WH Smith Company and one of America’s leading specialty retailers in the airport marketplace, has partnered with MEEL, the Nashville-based meal kit service, to open its first brick and mortar store in Nashville International Airport (BNA). Well-known in Nashville for its sustainable, locally sourced meal kits, MEEL offers fresh, “farm-to-flight” grab […]
Siffron offers the Kinetic Wire Shelf, which features an ultra-slick coating, allowing product facing easy with 7º angle standard needed to gravity feed products. Weight-tested to handle up to 100 lbs., the Kinetic Wire Shelf is lightweight, installs in seconds, and fits into standard gondola uprights with no mounting tools required. The Kinetic Wire Shelf […]
Bud Light has launched the new Bud Light Texas Pack featuring custom cans that pay tribute to the state, its people and their larger-than-life Texas pride. The all-new pack is an exclusive Texas offering that celebrates the love every local has for their great state with the signature Lone Star of Texas displayed front and […]
VSBLTY Groupe Technologies, (www.vsblty.net). has signed a letter of intent with Phoenix Vision to collaborate on building a major media network starting with 600 convenience stores throughout the U.S. Las Vegas-based Phoenix Vision now offers digital displays at various locations within participating retail stores and its software enables stores to monitor in-store advertising activities by […]
Volta Inc., (www.voltacharging.com), an industry leader in commerce-centric electric vehicle (“EV”) charging networks, has launched the Volta Media Network, offering advertisers a digital, location-based network that engages consumers where they shop, simultaneously driving measurable business results and environmental impact. Volta’s charging stations feature high-impact digital screens directly in front of top commercial locations and display […]
Del Monte is helping to lead the upcycled food movement with the industry’s first canned vegetable product to be Upcycled Certified by the Upcycled Food Association. Del Monte Blue Lake Petite Cut and Blue Lake Farmhouse Cut Green Beans are made with 100% upcycled and sustainably grown green beans. Greg Longstreet, CEO, Del Monte Foods, […]
simply tera’s, formerly tera’s whey, has a brand-new look with fresh new graphics and packaging that embody the protein powder brand’s clean, modern sustainability. In support of their mission to be 100% carbon neutral by 2024, simply tera’s is one of the first to market with an entire package made of 100% Post-Consumer Recycled (PCR) […]
Coca-Cola Beverages Florida (Coke Florida) and The Coca-Cola Co. recently partnered to launch a new Reverse Vending Machine in the Hurricane Food Court at the University of Miami. The University of Miami has joined a growing list of organizations that have integrated reverse vending technology into their environmental and sustainability programs. Reverse vending is a […]