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Coors Light and Miller Lite are tying into football season with a marketing blitz that includes new ads, packaging that highlights major partnerships, and a suite of new retail displays. “With Miller Lite representing 16 NFL teams and Coors Light’s dozens of alliances with top college football schools, the brands aim to have a strong […]
Avocados From Mexico is partnering with football, food and reality TV star, Jesse Palmer, to encourage shoppers to host a Better Bowl – a game-day viewing party made better with guac. The campaign includes QR codes on in-store displays that shoppers can follow to score chances to win exciting prizes, including cash back on avocado […]
Daily Blends, an AI tech company disrupting the automated foodservice industry with smart vending machines offering fresh, healthy food options, announced its USD $2 million in investment co-led by San Francisco-based Hustle Fund and New York-based 2048 Ventures. This financing will accelerate Daily Blends’ plan to deploy its AI-powered smart vending machines at many locations. […]
Reimagining “the Gelson’s experience” for its 28th full-service store, Southern California’s premier grocery brand has officially launched its first location in West Los Angeles. The new location serves as the anchor of West Edge, a mixed-use residential/office/retail development currently under construction. Designed by the award-winning firm Shook Kelley, which has brought its imagination to other […]
In honor of its 125th birthday, Pepsi will celebrate its iconic history with immersive events, social content moments and giveaways. Pepsi is opening The Pepsi 125 Diner – a unique and immersive restaurant experience set to open its doors in early October in New York City. Inspired by the timeless American diner, as well as […]
Kellogg recently activated the Cheez-It Stop roadside attraction. Located in the California desert, this destination invites travelers to fill the tank with their favorite 100% real cheese snack, at the first roadside service station of its kind. Cheez-It Stop replaces your car’s fuel with a snack fuel, with the world’s first and only Cheez-It pump, […]
Vericast, in collaboration with Intel, has designed, deployed, and tested a new programmatically enabled digital in-store retail media network powered by Vericast’s intelligent targeting technology and Intel’s Edge software platforms to deliver contextually relevant advertising and product information throughout the shopping experience. The in-store network leverages Vericast’s new privacy-centric contextual advertising solution to deliver relevant […]
Busch Light has launched a limited-edition, flavored lager, Busch Light Peach. The latest seasonal flavor innovation for 21 + drinkers combines the classic taste of a cold, smooth Busch Light with a crisp, refreshing hint of peach. The debut of Busch Light Peach aligned with the peak summer peach season. Busch Light’s new fruity flavor […]
Labatt Blue Light recently introduced a new fruit flavored light pilsner, Labatt Blue Light Apple, a premium lager with natural, crisp apple flavor. Labatt Blue Light Apple joins Labatt Blue Light’s other fruit flavored products, Blue Light Lime and Blue Light Grapefruit, as a limited release this summer. Jason Folaron, Brand Manager for Labatt USA, […]
Keystone Light has introduced limited-time summer packaging that is an ode to the many outdoor spaces where Keystone Light is best enjoyed, from mountainsides and lakes to forest landscapes. And the piece de resistance? A Keystone Light-branded utility task vehicle (UTV) – available for legal-age consumers to win and local distributors to put on display. […]
This summer, agency for premium brands, Team One along with wine brand Chateau Ste. Michelle (CSM) issued a call to action to concertgoers across the country, urging them to unplug from technology and enjoy the moment. Tapping into the brand’s multi-year partnership and role as the official wine sponsor for Live Nation, the new campaign […]
Cupcake Vineyards has released Citruskissed Pinot Grigio, from the sun-drenched vineyards of California. This crisp, medium-bodied and fruit-forward wine comes with prominent notes of lime and lemon zest. “Building on the success of our Pinot Grigio and the rapid growth in flavor-forward Pinot Grigios, we’re excited to bring Citruskissed Pinot Grigio to the Cupcake portfolio,” […]
Essentia Water, a pioneer of ionized alkaline water, has partnered with House Wine to bring fans a new, limited-edition Water + Rosé box – a side-by-side combo of Essentia Water and House Wine Rosé. With the equivalent of eight standard 750ml bottles of House Wine Rosé and 32 (8 oz.) glasses of Essentia Water, this […]
VSBLTY Groupe Technologies, (vsblty.net), has activated a partnership with Shelf Nine and Phoenix Vision to build and manage a national in-store media network that will bring news and advertising via active digital signage technology using artificial intelligence directly to shoppers in retail stores. The new activations will start in New York and roll out nationally […]
Merryfield, (www,merryfield.com), announced that Fresh Thyme Market will be the first retailer to adopt the Learn & Earn program powered by Merryfield Rewards, which leverages Cornerstone’s Smart Shelf Tag™ technology to increase in-store consumer engagement and influence point-of-purchase decisions through in-aisle branded digital content and exclusive incentives and rewards unlocked with any smartphone. As a […]
Cooler Screens, (www.coolerscreens.com), announced its proprietary in-store retail media technology will power digital smart screens in additional retail stores. The expansion will bring smart screens into 500 Kroger stores across the U.S. This follows a successful three-year pilot that had a goal of improving in-store consumer experiences with dynamic, interactive media and digital merchandising. Through […]
Kinder Bueno, a crispy, creamy chocolate bar, kicked off the busy road trip season with the return of “Summer Gets Bueno,” an annual program that helps travelers transform an ordinary road trip into an extraordinary journey. Building on the success of last year’s program, “Summer Gets Bueno” helps people get to where they need to […]
Nabisco is inviting consumers to enter a sweepstakes for a chance to win a Nintendo Switch Prize Pack which includes a Nintendo Switch – OLED Model system and a download code for a digital game on the Nintendo Switch system or a trip to Super Nintendo World at Universal Studios Hollywood. Nabisco Multipacks bring characters […]
Kellogg Co. has introduced Pringles Harvest Blends, a new collection starring two new ingredients, multigrain and sweet potato. New Pringles Harvest Blends boast a blend of ingredients and crispy, crunchy texture for a deliciously complex tasting experience. The new collection of potato-based crisps is available in four irresistible flavor varieties: Pringles Harvest Blends Multigrain Farmhouse […]
Dunkin’s full summer menu features the sweet return of Salted Caramel Cold Brew. With a slow-steeped, ultra-smooth cold brew and a sweet, subtly salty caramel flavor, this summery sensation is topped with a pillowy salted caramel cold foam and finished with a burnt sugar topping. Offering an unbeatable creamy texture, the cold brew boasts a […]