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The objective was to create an in-store “comparative fragrance experience” to launch the new Air Wick Life Scents home fragrance line at multiple retail channels. A semi-permanent creative solution was needed to invite new and existing users of home fragrance products to experience Life Scents before purchasing. “Scent bead” technology was implemented to deliver intense […]
Beiersdorf was looking to create awareness of, and excitement around, the launch of its new product line, Nivea In-Shower lotion. This family of displays incorporates product usage education. By developing a family of unique displays, including an end cap, floor stand, stand-alone power wing, and several PDQs, the displays were able to be placed in […]
The objective was to create an automotive battery display that could accommodate approximately 3,000 lbs. for 6-8 weeks, be 100% recyclable and shoppable from more than one side. Careful engineering and testing resulted in a display constructed recyclable corrugate products. 2,500 stores received this display, there were no complaints/failures and batteries were sold out within […]
This Gillette Venus Swirl video display demonstrates how the Venus Swirl’s unique FLEXIBALL™ design enables it to capture what other razors miss. The compact video unit engages shoppers at the shelf level. This display was created for Gillette and promotion agency, Promotion Execution Partners, by Westrock Merchandising Displays, 5900 Grassy Creek Blvd., Winston-Salem, NC 27105; […]
JC Penney required a clean, simple permanent structure to display, in a unique fashion, multiple nail polish brands and colors. A cabinet unit was designed to house trays for the bottles as well as plenty of additional storage space for product. A patented ACCUtips™ nail tip swatch system with polish name labels and real paint […]
This display communicates the sophisticated MUA brand imagery needed to compete with premium national brands. The dramatic fixture creates impact in the CVS beauty quadrant while maintaining the refined aesthetics of MUA. The black background creates a bold landscape and showcases product with black-and-white highlights. Cubbies have an upscale, quality appearance with a clear front […]